Course Credits: 3 Credits / 90 hours
Course Description:
Effective ways to utilize social media and make successful marketing campaigns. The course brings together both practical strategies and theoretical execution techniques for driving maximum value from social media marketing.
Learning Objectives:
By the end of the course the students should be able to:
-
Identify the characteristics of social media vs traditional media.
-
Analyze various social media campaigns with clarity and accuracy in application.
-
Explain digital life across various social platforms.
-
Evaluate Social Media Branding with clarity and accuracy in application.
- Enrolled students: There are no students enrolled in this course.