Course Credits: 3 credits/ 90 hours
Course Description:
The student will be able to use sales techniques and promotion tools to meet would-be customer expectations. Students will participate in a sales promotion event designed to stimulate the sales of his/her product, service or idea during a brief encounter with potential clients. At the fair (The Market), the students as sales promoters will utilize oral, written and body language to catch the attention, awaken the need and build up interest in their respective commercial offers.
Learning Objectives:
By the end of the course the students should be able to:
- Analyze the role of the sales promoter.
- Describe the Sales Promotion tools with specific examples to demonstrate understanding.
- Identify the differences between Product Idea and Product Concept.
- Use various concepts and strategies to prepare a written basic Sales Plan.
- Use various tools, techniques and strategies to prepare a personal selling presentation.
- Teacher: Dr Larry Davies
- Enrolled students: 1